Fans go wild for the winter ad. Chewy collaborated with award-winning creative agency 72andSunny to bring this concept to life. (4% of industry), Est. The snow is beginning to fall and holiday dinner is nearly finished which means it's time for this dog to round up the rest of the family. Chewy invites pet parents to celebrate on National Pet Day by sharing how their furry, feathery and scaly companions are more than just pets - whether they're a soulmate, their weekend warrior, daily therapy, little spoon, or the sibling they never had. Chatty Pets illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand.. . Tessie couldnt contain her happiness and so couldnt we. These dogs are enjoying a picnic with their owners in the park. Chester, a Pyrenees mix, is actually a breed of dogs from France and Spain. Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. (4% of industry), Est. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. Well, Walter the cat in the commercial must have been a dog in a past life, because he acts just like one. Jed Gray, Greenhill's general manager, tells us the gorgeous 100-plus acres we're admiring have been a working farm since 1762, though focus moved from cattle to grapes when the land was . By Samantha Chang December 21, 2021 at 3:33pm. Walter The Cat Returns For Chevy Silverado Winter Ad: Video - GM Authority If you are a pet owner, you are well aware that pets communicate without speaking. Get Your Pet Thinking. Mirror TV Spot, 'You're Not Alone' Song by Nvdes, Domino's TV Spot, 'Pizza Pit Stop' Featuring Denny Hamlin, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child', This site uses cookies to provide you with a great user experience. And Progressives sign spinner has an awkward encounter with his dad. You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. Pandemic Pet Adoptions Add To Chewy's Tailwinds, But Is - Forbes Chewy Needs to Teach Itself More Tricks - WSJ All the 2021 Super Bowl Commercials - Vulture Super Bowl 2022: These are the best commercials released so far A few highlights: Chewy introduces us to Giorgio and Ralphtwo dogs in conversation (kinda)as part of its Chatty Pets campaign. $128,021,804 who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement. TV Spend: About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Wait, huh? he asks. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. (17% of industry), Est. (Scroll down to watch them all. $1,522,045 Thanks to Tessie we know this Chewy commercial is the kind of videos to show your dog to give them that extra rush of paw-sitivity!We think Tessie approves of our new Chewy TV commercial. Chewy, Inc. (Chewy) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new Chatty Pets brand campaign. TV spots reveal the outrageous but actually totally normal relationships between pet parents and their pets, The favorite child, Bailey, and his pet parent at the dinner table. In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter. 280,222,942 What Kind of Dog is on Chewy's Commercial? - Your Pet Shop (27% of industry), Attention Index: 109 (9% fewer interruptions than avg. TV Spend: TV Spend: Watch the newest commercials from Duracell, Coke, Chewy and more. WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. The observer says, "I meant the cat." $2,026,264 72andSunny is a global creative agency that believes in creativity that wins. He doesn't deserve walter." Chewy's New Campaign Puts Pets in Their Proper Place - At the Very Top We seek to continually develop innovative ways for our customers to engage with us, as our website and mobile app allow our pet parents to manage their pets health, wellness, and merchandise needs, while enabling them to conveniently shop for our products. Internet Explorer presents a security risk. Chatty Pets offers a platform for multiple pets to express their innermost thoughts, while connecting to customers through the relatable, shared experience of receiving a Chewy package at the doorstep. You may unsubscribe at any time. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Colin Wilkinson fit the bill perfectly and was able to film the commercial in his own home using his family as both talent and lighting/camera crew, and featuring their adorable Cockapoo - Tucker - as the star. Updated. Heres the Answer, Your Who was the dog in Old Yeller? $138,332,793 Here's Why Everyone's Talking About The Cat In The New Chevy Commercial. By Mike Bedard / July 27, 2021 12:39 pm EST Once every four years, people gather around their televisions to watch the world's greatest athletes compete in basketball, gymnastics, and more. Giorgio is a Chihuahua, while Ralph is - what many viewers guess to be - a 200-pound St Bernard or English Mastiff. $3,185,739 Check out our FAQ Page. New Chewy Commercial 2021 - KeepingDog "What's so great about him?" By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Do you?Browse more than 500 brands of dog supplies and cat supplies at Chewy.com!Cat Supplies - https://www.chewy.com/b/cat-325Dog Supplies- https://www.chewy.com/b/dog-288Call us: 1-800-672-4399 | Like us: http://bit.ly/25dVe60Tweet us: http://bit.ly/1Xo0SfU | Gram us: http://bit.ly/25dVqlY Isn't man's best friend supposed to be a dog? Pet Parent: Marti Lobos, Quality Assurance Analyst, 2 years at Chewy. $9,091,513 Surprising Answer, Why wont my dog sit down and relax? You may unsubscribe at any time. Have questions about this ad or our catalog? One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. Capturing the world exclusively through the eyes, actions, and humorous inner . While the commercial may be cute, it is not exactly a Pyrenees breed. To ensure the most secure and best overall experience on our website, we recommend the latest versions of. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. (<1% of industry), Attention Index: 129 (29% fewer interruptions than avg. Whichever the case may be, this excited dog video was too stinkin cute to only keep to ourselves. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. Submissions should come only from actors, their parent/legal guardian or casting agency. TV Spend: Holiday Commercials 2021: Yule Love These Beautiful Ads (VIDEO) $15,613,487 You may unsubscribe at any time. We continually develop innovative ways for our customers to engage with us, and partner with approximately 2,500 of the best and most trusted brands in the pet industry, to bring a high-bar, customer-centric experience to our customers. Another Twitter user took issue not with Walter, but with his owner. Chewy invites you to save money while making their holiday dreams come true. Walter's debut commercial racked up more than two million views on YouTube. Another more dedicated fan revealed the full extent of her devotion, writing, "I would die for Walter the cat." (4% of industry), Attention Index: 102 (2% fewer interruptions than avg. To opt-in for investor email alerts, please enter your email address in the field below and select at least one alert option. By Ad Age and Creativity Staff. Chewy.com TV Spot, 'Prices Holiday' - iSpot.tv A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. Watch new commercials from Chewy, Cheerios, Progressive - Ad Age Activate your account. 5,694,117,898 The dog imagines himself tearing apart his stocking and letting all the goodies fly out of it. But with the overall rousing reception Walter has received, perhaps he'll appear in another Chevy commercial in the future. Chewy.com TV Spot, 'Holiday Moments' - iSpot.tv Or was she barking about the fast and free shipping thatll deliver her favorite dog supplies straight to her front door? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. ), Attention Index: 97 (3% more interruptions than avg. Heres What to Expect, How do you discipline a dog that attacks another dog? Walter may be a sub-20 pound cat, but he defends his owner from perceived invaders just like a 120-pound Rottweiler might. A few highlights: The gang from Progressive gets in on a family photo. What kind of cat is in the new chewy commercial? By using iSpot.tv, you accept our, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child'. Another agreed, writing, "IMO Walter the Cat gets 1st Gold Medal.". 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At Chewy, we're all about tail waggin' and funny dog videos. Our customers view their pets as much more than pets, and this campaign brings that to life in a playful, entertaining and absolutely relatable way.. You must click the activation link in order to complete your subscription. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. After submitting your request, you will receive an activation email to the requested email address. We partner with more than 3,500 of the best and most trusted brands in the pet industry offering more than 110,000 products and services offerings, to bring what we believe is a high-bar, customer-centric experience to our customers. Subscribe to Ad Age now for the latest industry news and analysis. We believe that we are the preeminent online source for pet products, supplies, and prescriptions as a result of our broad selection of high-quality products, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch. Meet The Office Dogs at Chewy HQ | BeChewy Real-Time Video Ad Creative Assessment. ), Tracking the latest TV and digital ad pitches, The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Chewy: Pets Aren't Just Pets, They're More: Best Friend, Califia Farms: Irresistibly Good With Cookie Monster, Wonderful Pistachios: Get Crackin' With PAC-MAN, Watch the newest commercials from Dairy Queen, Coke, Walmart and more, Watch the newest commercials from AT&T, The Farmers Dog, DirecTV and more, Watch the newest commercials from Enterprise, Wayfair, U.S. Bank and more, Sign up here for Ad Age events and awards, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. ), Impressions: DANIA BEACH, Fla.-- ( BUSINESS WIRE )-- Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is . "That is incredible," remarks one astonished observer. Ralph likes to believe that the order represents a peanut butter box while Giorgio prefers keeping up with reality, thereby, correcting his playmate and educating him about the contents of the box. Chewy Commercial (Dec 2020-Feb 2021) - YouTube Celebrate the Holiday Moments | Chewy - YouTube Theres a Better Way to Measure TV & Streaming Ad ROI, Is Iditarod bad for dogs? Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. Once verified, the information you provide will be displayed on our site. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. shelby.vetter@72andsunny.com. And of course, a cute dog reaction video like this is what keeps us going too. "He doesn't have a workspace.". Chester is a Pyrenees mix. TV Spend: Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. 6,533,831,145 Giorgio and Ralph - Giorgio, a 3-pound Chihuahua with an ego 10 times his size, and Ralph, a 200-pound gregarious fellow, are an unlikely canine duo. See which brands are buying ads in Super Bowl 2022. This press release features multimedia. At Chewy, Inc., we promise to treat your data with respect and will not share your information with any third party. In May 2021, MAC Cosmetics and AR . ), Impressions: Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Impressions: While the main message of the new advertisement was supposed to prove that winter . $6,067,245 (Scroll down to watch them all.). For more information, visit 72andSunny.com. Check out the Chewy's - Newfoundland Dog Fanciers of BC - Facebook Find Out Here, What do you do when a puppy goes crazy? Competition for Chewy includes Hollywood Feed, Cosequin, ThunderWorks, Vetericyn Animal Wellness, Elanco Companion Animal Health and the other brands in the Health & Beauty: Pet Care industry. DANIA BEACH, Fla.--(BUSINESS WIRE)-- Chewy.com TV Commercial, 'Tucker's New Ride' A couple take a walk down the street with their pets when they stop to help their neighbor unload her dog food from the car. Are you a print subscriber? The campaign features three spots that showcase how pet parents see their pets as much more and correlate to astounding pet parent statistics revealed in Chewys survey, including: In addition to Linear TV, the campaign will appear on digital, out-of-home and social media, including a TikTok activation. Activate your account. "I know, right?" One user seemed to feel like the ad was less about the Silverado and more about Walter. 387,354,589 Activate your account. From a Frito-Lay commercial starring Megan Thee Stallion to a Booking.com ad featuring Idris Elba, these are the best Super Bowl commercials so far. Optimize TV Ad Spend With Q1 2023 Insights. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. ), Impressions: What kind of dog is Tucker in the dog food commercial? The couple advise her to shop online at Chewy because the neighbor could get that big bag of dog food and other products delivered to her door. Impressions: Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. As raging inflation, toxic wokeness and terrifying crime waves engulf the nation, a touching Christmas commercial from Chevrolet is winning raves for its simple message about the enduring power of conservative values such as love of family, small-town collegiality and respect for elders. 387,126,949 September 21, 2022 by Neoma Stark.
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