It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. NASCAR viewership numbers are out; outscores all other sports but itself. The next evolution in viewing habits is streaming. Last year, Indys start time was 1 p.m. The NASCAR ratings for the 2022 season are the best they have been in four years. Kyle Busch, NASCARs black hat, won his second title. ET start time, and was probably two points off the season average based on where we expected that to be. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. [Online]. Its a great viewership opportunity. statistic alerts) please log in with your personal account. I think thats some pretty solid footing.. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. However, the 2022 season represented very notable numbers. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. Because that race is so large from a viewership perspective, youre talking about nine million viewers. (Photo by Jonathan Ferrey/Getty Images). And the last one was Talladega (in October). NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Required fields are marked *. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. FedEx might not like, but at least you could fill that big booth on ur podcast. Show sources information I would say its trying to capture more viewers and trying to capture more fans. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. Read more NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. NASCAR is no exception. That NASCAR was doomed, soon to become nothing more than a memory. Saturday's NASCAR Xfinity Series race was shown via FS1. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. Then you can access your favorite statistics via the star in the header. The event was up 5% compared to last year at 4.336 million average viewers on FOX. Certain races you could name are more tradition-rich than others. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. Please create an employee account to be able to mark statistics as favorites. We will be a linear TV property, traditional TV property, through 2024. With all the different metrics used to measure a sport these days however, it can be complicated. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. At a designated cut-off . 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Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. So if you can say that it's you and the NFL in terms of stability of your audience. Certain segments of fans, and media, began to cry that sky was falling. . To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. They did not find their way into the 2022 schedule. It would be, lets see how this works at this venue, lets see how that works at this venue. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Going against the NFL in the fall can be a tough proposition. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. The 2019 race averaged a 5.3 and 9.17 million, while the 2018 event averaged a 5.3 and 9.30. It's peak viewership was 10.1 million viewers. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. In todays media world they are now just a small part of what is used to measure the popularity of the sport. (2022). And then, we run almost all the way through November with only one off weekend in 2022. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. I think that you will see us take a hard look at race lengths over the course of the next two or three years. They have their favorites in terms of who they like or who they do not like in the booth. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. (Nielsen estimates from ShowBuzz Daily 4.25). (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. The advent of streaming services has further changed how sports are presented to viewers. Profit from the additional features of your individual account. Is that fair to say? Business Solutions including all features. But just like the 2022 race at Dover Motor Speedway, weather could . Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. That was a concession NASCAR made for the big contract. The Wednesday night race at Martinsville Speedway in June averaged 1.71 million viewers, and one at Charlotte Motor. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. It does not include any additional numbers from the networks. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. NASCAR scraped bottom. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Due to varying update cycles, statistics can display more up-to-date The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. As soon as this statistic is updated, you will immediately be notified via e-mail. Chase Elliott, for example, recently voiced his opinion on the matter. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) Fans might be tired of the novelty of the playoffs. They hate all of the commercials. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Youve seen a lot of change in our industry over the course of the last two or three years. What is NASCARs perspective on this criticism? The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. Those numbers of course, dont tell the entire story. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. You mentioned evolution. June 16, 2022. It's also down from March 2019 numbers. You need at least a Starter Account to use this feature. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms.