Orders placed Wednesday through Saturday will ship the following Monday. Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. Why Did TrustEgg Shutdown? Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. "My life purpose is to help others achieve physical and mental. So I tried MUSH, and found out it was so, so worth it. Facts about Mush Oatmeal and its founders. We are proud of our humble beginnings. We do. For the value and convenience that they provide, he believes that the price point isnt too high. The method is pretty simple. Seconds later, Mark expresses that he disagrees. We and our partners use cookies to Store and/or access information on a device. While she explored many places like Wall Street for healthy food, she realized that it was hard to find nutritional food products. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. Mush Oatmeal features an excellent 75 days of shelf life. ALSO READ: Pluto Pillow After Shark Tank UpdateCompany NameMushEntrepreneurKat Thomas and Ashley ThompsonProductNutritious and healthy oatmealProposal on Shark Tank$300,000 for a 10% stakeFinal Deal$300,000 for 10% + unlimited line of creditSharkMark CubanShark Tank (Season/Episode)Season 9/ Episode 909Business StatusActive. The pair started out with Thomas working from London and Thompson from NYC, and, interestingly, they found that Americans were generally eating more processed, unhealthy foods than their English counterparts. We soak MUSH in dairy-free milk for hours so that you can devour it in minutes enjoy at breakfast, as a snack, or pre/post-workout. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. They then set out to build a credible food brand. How is the company doing nowadays? Overnight Success: San Diego's Mush Lands Deal on 'Shark Tank' From there, Ashley tells her that she went to school in New York City, after which she also worked at Goldmine. What should a failed startup founder do next? Thompson began selling handmade batches of naturally gluten-free, protein-rich, vegan overnight oats made with plant-based milk and sweetened only by dates for zero added sugar at farmers markets in San Diego. Although the recommended procedure to consume Mush Oatmeal is in its natural state, you can heat Mush Oatmeal before eating. Gluten & Dairy Free. Ashley Thompson developed a firm belief in healthy food from her early days. single serve cup on, Ashley Thompson, CEO and Co-Founder of MUSH. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. Dont let the simple ingredient list fool you though. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. Take it day by day. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. What happened to PatientBank? I also love to have a banana along with my oatmeal. Overnight oats, if you are unaware, are. MUSH Pre-Made Overnight Oats Are Delicious and Convenient - Well+Good Subscriptions require a minimum of 2 orders. Katherine Thomas Obituary - Death Notice and Service Information This page was last edited on 20 May 2021, at 01:55. Rohan offered a deal of $40,000 in return for 20% shares. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. The company produces ready-to-eat, healthy, and delicious overnight oatmeal cups in a variety of flavors. Bare Performance Nutrition CEO Dec 2022 MUSH Foods Co-Founder 2015 Board and Advisor Roles Number of Current Board & Advisor Roles 2 Katherine Thomas holds 2 board and advisor roles as Investor at Vareto and Advisor at WOLACO. We sold our first container of ready-to-eat oats at a farmer's market in August 2015. You can find Mush products at various leading stores, including Whole Foods Market, 7-11 stores, and CVS locations. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. With ready-to-eat oats that are wholesome, and then some. Dont think about that. What is Growth Hacking and how does it work? After doing some research, they found out that there were no convenient options for healthy oats. The company has grown rapidly from its early days when Ashley would sell small handmade batches at local farmers markets in San Diego. We offer a subscription plan for many of our products! Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. Difference between Heuristic and Biases and their types? While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Well+Good decodes and demystifies what it means to live a well life, inside and out. But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. Noting that what they need is not an entrepreneur but someone with ideas, Rohan and Mark begin to talk over one another again, before the former makes an offer. The Beach Is My Happy Placeand Here Are 3 Science-Backed Reasons It Should Be Yours, Too. With all the press that theyve been receiving lately, they are most likely kept busy as it is! Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. CHICAGO, April 25, 2022 /PRNewswire/ -- MUSH - the brand known for making clean, plant-based, ready-to-eat overnight oats with less than eight wholesome ingredients . Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. Please see oursubscriptions pagefor more details. BUT COOLER. Producer of ready-to-eat overnight oats intended to make healthy food convenient and delicious for consumers. With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) theyre betting youll love. Better outcomes in life begin with better food, which leads to improved health and wellness overall.. Why Did VINE Fail? [Updated]. MUSH | Store Locator You can soak it in dairy-free milk overnight to increase its nutritional benefits. What happened to Pets.com? If we failed to meet this standard, please contact us athello@eatmush.com. Unlike Facebook, however, the general consensus on the product seems to be more positive. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Mush - the Ready-to-eat Overnight Oats Brand - Launches Nationwide at Mush, if you are unaware, is oats that have been "soaked in plant based milk blended with real food" (per its packaging) and marketed as overnight oats. Kat Thomas - NGWSD Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. Also, do check our Startup Resources section, and dont forget to join our weekly newsletter which contains pure startup and business wisdom and no bullshit!! ), every flavor is super tasty (oatmeal can sometimes be a bit bland, but every single variety of MUSH has a ton of flavor and the creamy texture makes it feel decadent). You can get Mush Oatmeal in different flavors like vanilla bean, wild blueberry, dark chocolate, and crisp apple. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Not long after being pressed for an answer, Mark steps in with another example, that he has worked with a brand of healthy cookiesone that is very much similar to Mushthrough which hes done $8 million in sales. Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free Mush is still in business in the year 2021 and has a net worth of $ 4.5 million. Who is the founder of Mush Oatmeal? Like we said: overnight oats have been popular for some time, but what makes MUSH stand out is that the work is done for youand most importantly, its done in a sustainable way and without any added or artificial preservatives, fillers, or flavors. All rights reserved, Behind The Scenes Look: OVER $500,000 with One Affiliate, $300,000 for 10% + unlimited line of credit. Fast forwardto 2017two years after their launch, and it was announced that the founders would be pitching their healthy oat snack on ABCsShark Tank. After securing the deal, Mush has never looked back, increasing its product portfolio to cater to the requirements of online and offline stores.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'wealthybyte_com-large-mobile-banner-1','ezslot_9',178,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-1-0'); The company valuation shot to $4.5 million from their initial $3 million figure during the Shark Tank pitch. MUSH is an overnight oats product produced in Vista, California. After making a deal on Shark Tank and appearing on the show, the sales suddenly rose and they were getting orders continuously, they received so many orders that they were out of the packaging. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. With that said, it would appear that the company is quick to address any issues that customers may have on the site. Everything you need to know about your Pitch Deck? As a teenager, her older sister was diagnosed with Type 1 diabetes. Unfortunately, we are not yet sold in Canada and do not offer shipping to Canada now. MUSH is sold in 6 oz. She helped AHA in the acquisition of their greatest competitor thus making AHA the largest provider of clinical laboratory services in the Long Term Care Division in the US. Do Not Sell or Share My Personal Information. Made with clean ingredients to give you natural energy. Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. Pinecrest Funeral Home Obituary Katherine (Katie) Anne Villines Thomas went home to her Lord Saturday April 14, 2018. Aside from the convenience factor (I save so much time every night! Demonstrating the grab-and-go convenience, she pops off the lid to show the sharks its contents, which includes a little spoon. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. As it is sugar-free, No cooking is required meal which automatically increases the customer market. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. Choosing a selection results in a full page refresh. A few competitors of Mush are:-. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. Essential Startup Tools to Help You Launch in No Time. The idea is to make oatmeal more accessible. Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. Discipline and passion get you far, but when it comes to starting your own company, ignorance is bliss. She bootstrapped the company for a long time before bringing in outside investments from serial entrepreneurs and successful business owners who wanted to help. Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. You can pick the mixed pack containing all the flavors in a pack of 12. For Thompson, this experience of working in an intense, fast-paced environment for long hours shed light on the difficulty of eating well in modern-day America. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. MUSH Co-Founder & Blair Alumna Ashley Thompson Returned - Blair Academy Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. Here is the complete analysis! LOVE Shark Tank products just like we do? Likewise, eating outside food is not beneficial and can ruin your immune and digestive system. Mark encountered an investment that these girls wanted to change the world and offered his deal of $30,000 for 10% plus an unlimited line of credit, Barbara Corcoran offered the same. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. They currently have their product on Amazon. 2023Well+Good LLC. Mark Cuban bit, offering the entrepreneurs exactly what they asked for and adding on an unlimited line of credit. Copyright 2022 Wealthy Byte. The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. To make it worldwide, Kat Thomas and Ashley Thompson came on Shark Tank to make a Pitch of $30,000 for 10%equity. Mush After Shark Tank - 2018 Update - Gazette Review At the time of the shark tank appearance, Mush was valued at around $300,000. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. But why oatmeal? Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. The first all-natural, 100% ready-to-eat oatmeal, Kat reveals that the product itself is not actually cooked. What Happened to Sand Cloud After Shark Tank? "It was great to have that outside perspective," Thompson said in the Dallas Business Journal article. MUSH founders Katherine Thomas and Ashley Thompson met while working in finance and soon bonded over their love of health food. The coffee coconut and the vanilla bean pair nicely with my morning cup of coffee. On the personal side, health issues forced MUSH co-founder Kat Thomas to step away from her role in the day-to-day operations of the business. Offered in a variety of flavors, MUSH is currently available in single-serving packages both direct-to-consumer and at more than 10,000 retail stores nationwide, including Amazon, Whole Foods and Target. He is pursuing his BBA and being a curious mind loves learning new things. Both Ashley and Kat were food lovers and wanted to develop a healthy meal that promotes nutrient absorption and minimizes starch for better digestion. The abundance of orders chocked the supply line as the firm faced difficulties in providing more packaging. So, they decided to start their own brand food industry Mush to serve healthy with a motive to change the world. The company wanted to be worldwide and wanted to give a healthy lifestyle to all individuals, they have a motive of changing the world with their product by making the world fit. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. Rather than cooking, they're soaked. On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. 7 talking about this. If you can accomplish that, kudos to you! We are working on this as we speak. Life and our food ecosystem do not make it easy to eat healthy. Ashley's sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. MUSH | Ready-to-Eat Overnight Oats | Quality Gluten Free Food Delivery While its just as easy to digest as traditional oatmeal, she highlights the fact that it is packed with much more nutrientsas they havent been cooked off. Real ingredients. Making a leap of faith, the pair eventually decided to make their own brand of oatmealMush. Freelance writer who loves dogs and anything related to Japanese culture. Read our Privacy Notice,Cookie Notice and Terms and Conditions. In the end, they began to work on the project after moving to San Diego. but not on the integral health of their own. Last but not least, they try the cold brew flavour, which she describes as being a caffeine and breakfast all-in-one. As with the previous flavours, the sharks seem to take a liking to the pod. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. We offer a wholesale program for verified businesses. Due to the perishable nature of the product, we do not accept returns. However, you have to store your oats in recommended conditions. The duo explained that Mush requires no cooking, and anyone can enjoy it without compromising the health benefits. How do I get from 0 to 1,000? they ask themselves. Despite having a humble beginning, the vision and ideology of Kat and Ashley have propelled Mush to new heights, and appearing on Shark Tank was one of the significant steps for this growth. Apple Cinnamon, 12 Pack - 6oz Cups $60.00. In 2017 Kat and her business partner, Ashley, appeared on ABCs Shark Tank where they secured funding from Mark Cuban in exchange for 10% of the company. The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. And look: Ive tried meal prep. Sign up to have the intel delivered straight to your inbox. Mush contains 100% natural ingredients, and the oatmeal never loses its beneficial elements as you dont have to cook Mush. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. Please follow the link torequest wholesale access. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. Yes. Mush has a motive of changing the world, it gives proper digestion and safe living. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. Ready to pioneer a better way than sugary, processed and artificial. [Updated]. Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. No Artificial Anything. Please note orders are subject to delays. If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. Ashley developed the idea of creating Mush Oatmeal inspired by her childhood hack of soaking oatmeal and cereal in milk. In a recent interview with Kat, she revealed that the biggest testament is the thousands of emails that have come pouring in. Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush. Each container was promised to be rich. Made with clean ingredients to give you natural energy. To find it, try running your finger along the bottom of the cup and you should be able to feel it! With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. According to @costco_doesitagain,the warehouse now offers eight-packs of the popular MUSH ready-to-eat oats. This process creates a product with the consistency of a pudding, that is more nutrient dense than traditional oatmeal, which has had lots of its vitamins and minerals cooked off. What Happened to Mush After Shark Tank? | BizzBucket Ready-to-eat overnight oats. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. Elephant Pants: What Happened After Shark Tank? Yes. Mush started its journey in 2015 to provide a healthy and nutritious lifestyle, especially to busy individuals. She has since grown MUSH into the leading brand in its category, beloved by parents, fitness enthusiasts, health gurus, and celebrities alike, includingMark Cuban,Kim Kardashian, Nina Agdal,Joe Jonasand more. They saw a gap in the availability of healthy foods that could be eaten on-the-go, so they joined forces to create MUSH. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. Continuing, she states that they initially sold the product at the farmers market during the first year to get feedback, from which they did $72,000 in sales. Oats soaked overnight and hand crafted with coconut milk or almond milk. Elaborating further, she tells them that they had launched in Whole Foods in March. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. Dunning Kruger effect: Why it matters in business? Robert didnt have much interest in the food industry so he went out. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Shein Business Model Breakdown: How Shein makes money? If anything, it will probably take a while before we see them back on television. Ready to ditch empty calories for fuller lives. Not for him, he goes on to tell them that he is out. No need to heat, just eat! The founders of Mush are Kat Thomas and Ashley Thompson. The founders of Mush, Ashley Thompson and Kat Thomas of San Diego, California, pitched their packaged food business on Shark Tank in November 2017. Vareto Investor 2021 Her oats are refrigerated and have no preservatives or artificial ingredients, so scaling was particularly difficult. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. We provide the most recent, unbiased accounts of the news that matters to you. What's the Point of Store-Bought Overnight Oats? - Eater Our Story Start even if you don't know how. [1], On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABCs Shark Tank. MUSH oats are designed to be enjoyed at any time of the day you're looking for a boost of flavor and nutrients, but it's especially great for breakfast and post-workout since it offers lots of fiber and protein to fill you up. You get one opportunity to make a first impression, so engage people, empathize, and share your story. single serve cup on eatmush.com and can also be found in the refrigerated aisle nationwide in the 5 oz. As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. The duo researched for days and finally decided to launch a food product backed by Ashleys childhood hack of soaking oatmeal and cereal in milk. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. The everyday work will get you where you want to go.. She began her career as a trading analyst, and like many others in finance, started each day with a run. Mush oatmeal comes in five flavors. Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. MUSH sells single-serving overnight oats that are. The founders of Mush Oatmeal, Ashley Thompson and Kat Thomas, both had a passion for nutritious cuisine and wanted to become entrepreneurs. Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Big things start small. Mark Cuban came to the rescue, provided a packaging supplier, and established a more extensive production facility to meet increasing demands. MUSH (Food Products) Company Profile: Valuation & Investors | PitchBook MUSH | Healthiest Ready-to-Eat Oats | About Mush Oats Company | MUSH My life purpose is to help others achieve physical and mental wellbeing. The container is recyclable and BPA-free. Mush Oatmeal Shark Tank Net Worth 2023 2023