At the end of the day, its not much worse than an occasional soda would be for the average person, but its important to remember to only have bubble tea once in a while. And if you have a sweet tooth, its SO GOOD. Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. In. We use cookies to enhance your experience. It also offers a detailed analysis of the market size and growth rate for all possible market segments. Profit from the additional features of your individual account. Bubble tea is a popular drink among Singaporeans, and consists of a sweet flavored tea base and tapioca pearls, or "bubbles". In addition, recently many Chinese brands have entered the region, it added. Bubble Tea Popularity Statistics Singapore; by palmebre Published: July 20, 2021 (2 days ago) Category. Liu Han-Chieh, owner of tea house Chun Shui Tang, claims to have invented the beverage in 1983 after being inspired by seeing coffee served cold in Japan. However, bubble tea has hidden ingredients such as sugar, sweeteners and artificial flavourings. Dr Emily Ortega, head of the Psychology Programme at the Singapore University of Social Sciences, said that bubble tea is "very much a social experience for many people". All Rights Reserved. Thank you for contacting us, our sales representative will get in touch with you shortly! Countries such as Vietnam and Taiwan are projected to have the largest sales. However, the drinks popularity also contributed to its downfall. Moreover, apart from teas for sale, there are plenty of fruit juices and sometimes coffee options on the menu of bubble tea shops. Exactly how popular is bubble tea in Singapore? Upgraded but still having issues? According to a recent CLSA survey of consumers, 94% of those aged between 20 and 29 bought boba tea in the last three months, reported Bloomberg (June 24). Despite the burgeoning demand for such innovative tea beverages, the wide availability of other caffeinated and conventional drinks, such as coffee and chocolate, coupled with the prominent coffee consumption trends in Western countries, poses a threat to market growth. The black tea segment is expected to be the leading segment in the global market. Show publisher information Remarkable job and great efforts by your research team. 2. As soon as this statistic is updated, you will immediately be notified via e-mail. There are six official types of bubble tea. Then you can access your favorite statistics via the star in the header. These drinks are made with milk tea and tapioca pearls (to make the bubbles), which contain a lot of natural sugar. The Straits Times, p. 8. The forecast period in the global bubble tea market report is 2019-2027. Accessed May 01, 2023. https://www.statista.com/statistics/1066726/singapore-bubble-tea-outlets-by-chain/, DBS Group Research. In 2018, there were over 450,000 shops selling bubble tea in China. The bubbles are made from tapioca and have high carbohydrate content. According to a study published in the National Library of Medicine, in 2022, chewing tapioca pearls can increase salivary C-protein (CRP) and calcium (Ca) levels. Recent Statistics Popular Statistics Facebook: quarterly number of . Keep reading to discover everything weve uncovered about bubble tea. The report segments the global bubble tea market based on base ingredient, flavors, component, and region. Malaysia, Singapore, Vietnam and Indonesia consume three cups per person per month. Emerging countries such as China, India and Brazil growing with the CAGR of 8%, 9.5%, and 8.3% respectively. Tapioca pearls are made from cassava flour, of which Nigeria is the worlds largest exporter (21%). 12. Moreover, increase in disposable income and economic growth in advanced & emerging economies support the market growth. Keep reading to check them out! COVID-19: Bubble tea shops, other less critical F&B businesses to close According to Dr Tan Wee Yong, a consultant physician in Malaysia, it is recommended for a normal healthy adult to take no more than eight teaspoons of sugar a day, while a childs daily sugar intake should not be more than five teaspoons. AVA suspends two more Taiwanese juice brands. Who are the leading players in the global market? "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI101564. The Straits Times, p. 78. Bubble tea shops, or Boba tea as it is frequently called in America, can be found in almost every major city across the country. Pandemic disrupted the entire world and affected many industries. Thailands consumers take top spot for consuming six cups of bubble tea per person per month, followed by the Philippines with an average of five cups. Girls and women are the primary demographic among bubble tea drinkers, with 95% having tried it. Consumer Shift toward Healthy Alternatives to Favor Growth. The added sugar in the cooking process can ramp up the balls to an estimate of 160 calories per quarter-cup serving. With 38 grams per 16oz beverage, bubble tea should be enjoyed in moderation. We value them as a research company worthy of building long-term relationships., Well done Fortune Business Insights! Cassava flour itself comes from the cassava root, which is native to South America but has become a staple food in many African nations. Chart. Bubble tea has emerged as a cultural icon for the world and symbolizes Taiwans food innovation to promote its existence amidst the food service industry. The availability of different types of milk tea offers numerous options for consumers to enjoy. It slowly spread throughout Asia before gaining popularity in the U.S. and across the globe. Show publisher information The beverage is now considered a mainstay due to its unique formulation. But the story of bubble tea in Singapore dates back almost three decades. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Trending is a good marketing strategy. Bubble tea's popularity has inspired other creative fusion foods, from pastries and desserts to even savoury foods via Nylon Singapore 3. The Asia Pacific market held the largest share and was valued at USD 0.96 billion in 2022. . Boba tea, or "bubble tea," has been around since the late 1980s in Taiwan. Vietnam is ranked third with US$362 million, with Singapore fourth atUS$342 million. For instance, in June 2022, Frankly, the first Italian bubble tea chain, witnessed a massive increment of around 148% compared to the previous years via a crowdfunding campaign. The bubble tea market was valued at $2.4 billion in 2019 and is estimated to reach $4.3 billion by 2027, registering a CAGR of 7.80% from 2020 to 2027. Due to increasing consumer demand, GrabFood now has close to 4,000 bubble tea outlets in their network, which is a 200 percent growth in outlets for the region. In the United States, 95% of women have tried bubble tea as opposed to 81% of men. Please create an employee account to be able to mark statistics as favorites. Start reading instantly.This Report and over 29,716+ more Reports, Available with Avenue Library. Were guessing you already know what bubble tea is. What are the key factors driving the market? Bubble tea orders in Southeast Asia recorded a . The market is expected to grow at a CAGR of 7.51%, during the forecast period. A. The emerging players in the Bubble Tea Market are Bubble Tea Supply Inc., ChaTime, CoCo Fresh, Quickly, Kung Fu Tea, Boba Loca, Happylemon, Share Tea, T Bun International, Fanale Drinks, Grand Chainly, and Huey-Yuhe Enterprise. Learn more about how Statista can support your business. Which region held the highest share in the global market? Chief operating officer ofqlub,Sik Hoe Yong, noted that many young people in Southeast Asia want to open bubble tea shops someday. You can find bubble tea in these countries if youre traveling the world: Taiwan, Japan, South Korea, China, United Kingdom, Australia, Canada, United States, Germany, Mauritius, South Africa, Brazil, and more! Consuming Singapore: The obsession with bubble tea During the late 1980s and into the 1990s, bubble tea was only consumed in a select few countries including Taiwan, Hong Kong, China, and Japan. Sometimes they are blended with ice to give them a more slushy-like consistency. Get full access to all features within our Business Solutions. This was attributed to rise in the fitness conscious people across the globe. For those looking to cut back on sugar, bubble tea may not be the best choice. We are happy with the professionalism of your in-house research team as well as the quality of your research reports. The price might seem high, but you have to consider everything that goes into making it, which includes: On the surface, bubble tea seems like a simple drink. Ice-blended versions are usually mixed with fruit or syrup, resulting in a slushy consistency. We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be. Extruding the tapioca into these small balls is difficult work. "Yet, few players have managed continuous profitability at a large scale." It cited. (2001, August 31). Thank you Fortune Business Insights for your efforts and prompt response, I had a great experience working with Fortune Business Insights. Bubble tea has emerged as one of Gen Zs trademarks as its consumption is highly witnessed by the young generation as compared to any other age group. Bubble tea can be found in over 30 countries. Green tea has shown long-term energy inducing properties and has a positive effect on the regulation of body weight. Bubble tea originates from Taichung, Taiwan. The global bubble tea market was valued at US$1.96 billion (S$2.67 billion) in 2016 and is projected to reach US$3.21 billion by 2023, according to research firm Allied Market Research. Global Opportunity Analysis and Industry Forecast, 20202027. I believe its because of the level of sugar [in the drink], she said. Low, F., & Lee, H. M.(2011, March 27). 16 Bubble Tea Statistics to Calm Your Cravings - Soocial With shops all around the world in many major cities, its easy to indulge your bubble tea craving when you want to! Junction. A wide variety of teas, including black, green, oolong and earl grey tea are sold. This segment is expected to grow significantly throughout the forecast period due to its high nutritional value as compared to other flavors, the high popularity of tea-based fruity beverages, and high consumer preference. For one, there are all of the sweet flavors and fun combinations of ingredients you can get. One can order the teas plain, or with milk or various fruit extracts, including plum, lemon and passion fruit among other flavours. And if youre looking for all the facts and figures that back up our claim, you have this blog post. Bubble milk teas surge in popularity is mainly attributed to taste, affordability, and the rising reinvention of the basic tea recipe. Aqilah still drinks the occasional bubble tea. What is the major restraint for the global market? The bubble tea industry is expected to reach $3.39 billion by 2027. Jointly conducted by venture outfit Momentum Works and digital payments solution firm qlub, the report also found thatthe average price of bubble tea in Singapore is double that of other countries in the region. Total Starbucks locations globally 2003-2022, U.S. beer market: leading domestic beer brands 2017, based on sales, Revenue and financial key figures of Coca-Cola 2010-2022, Research expert covering Singapore, Indonesia and Malaysia, Profit from additional features with an Employee Account. Very satisfied with the overall report as it has helped me to build strategies for my business, This is regarding the recent report I bought from Fortune Business insights. This can be attributed to the availability of various options such as combination of various liquid flavors and syrups. Please do not hesitate to contact me. To make the bubbles, tapioca is cooked in hot water along with sugar, for up to three hours. The Great Singapore Bubble Tea Mania | campus.sg The emergence of Chinese players who are good at branding, product/supply chain and cost management could pose an increasing challenge to existing local players. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. For instance, in April 2022, U.S.-based start-up Bubluv Inc. launched tapioca starch and konjac-based boba tea in three flavors, black milk tea with tapioca pearls, matcha soy latte with tapioca pearls, and oolong guava with tapioca pearls. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. As a result, bubble tea had lost its popularity by 2003 and many shops folded.ResurgenceNevertheless, bubble tea did not completely disappeared from Singapores food scene. About | Privacy Policy |Contact | Advertise | Support. Retrieved from NewspaperSG.The information in this article is valid as at 28 January 2014 and correct as far as we can ascertain from our sources. Bubble tea everything: The latest bubble tea trends in the market As a result, bubble tea lost its popularity by 2003 and many shops folded. Thailand came in second, with US$749 million through more than 31,000 bubble tea stores and other retail channels. Moreover, higher expenditure of consumers on healthy beverages adds to the popularity of bubble tea in theregion. In Malaysia, Columbia Asia dietitian, Kong Woan Fei told local media that depending on the sugar used, one cup of bubble tea can contain at least 370 calories. Bubble Tea Market Demand to Surge with Rising Popularity of The market research report includes quantitative and qualitative insights into the market. A. A paid subscription is required for full access. Need to talk to an expert? It is already known that sugary drinks contribute to weight gain, obesity and other diseases such as diabetes, heart disease, stroke and cancer. Here is the history of bubble tea in Singapore. According to Grab's data, bubble tea orders in the region had increased at a rate of 3,000 percent in 2018. Lek, E. (2007, August 20). There are 250 different flavors of bubble tea. According to NCBI, healthy and natural ingredients such as green tea help in preventing weight gain and also in inducing weight loss when consumed regularly. Expansion of franchise stores, investments, fundings, and new product launches are the key strategies of the bubble tea market players. The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. Theres a lot more to bubble tea than meets the eye, and weve discovered all of the reasons that its a global favorite. Introduced to China in the early 1990s, it quickly became one of the most popular drinks in the nation. Please create an employee account to be able to mark statistics as favorites. You need at least a Starter Account to use this feature. Are you interested in testing our business solutions? The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca. By clicking subscribe, I agree to receive news updates and promotional material from Mediacorp and Mediacorp's partners. This popular sweetened tea is made up of high-quality milk and sweetener liquid tapioca pearls along with creamer, fruit powder, and sweeteners. The bubble originally referred to the froth created by shaking the drink, though now it is also understood as referring to the pearls that are added. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). For better delivery of our new release, Please help us undestand your interest Industry and Frequency that you prefer to get the new releases. The Straits Times, p. 10. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, regulatory scenario in critical countries, and key bubble tea industry trends. In 1987, a staff member had the idea of adding fen yuan (sweetened tapioca pudding) to her tea, resulting in the creation of the bubble tea pearl.2Introduction in SingaporeBubble tea was introduced to Singapore in 1992. How much is the global bubble tea market worth? ", Latin America: yerba mate per capita consumption 2018, by country, Argentina: yerba mate export volume 2019, by destination, Argentina: yerba mate production 2010-2019, Latin America: yerba mate planted area 2020, by country. Unapproved additive found in 11 food products. I appreciate the timeliness and responsiveness of you and your team., (applicable to 1 report only for the same license type), The global bubble tea market size was valued at $2.29 billion in 2022 & is projected to grow from $2.46 billion in 2023 to $4.08 billion by 2030, 2020 Fortune Business Insights . The Straits Times, p. 30. Far from game over: From boom to bust to boom again, bubble tea is back The Tea segment in Singapore is projected to grow by 2.16% (2023-2025) resulting in a market volume of US$807.70m in 2025. . Right on cue, eight bubble tea establishments in Singapore have launched new drinks. statistic alerts) please log in with your personal account. This is likely due to its naturally sweet flavor and all of the different varieties of teas that are available. #1 HEYTEA Golden Osmanthus Oolong ($7.50) Photo from HEYTEA. It should be no surprise then that sugar is a primary ingredient in the drink. Looking forward to work together on similar projects, We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. Bubble tea has been gaining traction in emerging markets, owing to rise in its popularity.Furthermore, growth in health consciousness and increase in adoption of healthy beverages such as green tea, black tea, oolong tea, and white tea among consumers drive the market growth. Nevertheless, manufacturers are trying to introduce new beverage options, such as bubble milk tea, in the market. Business Solutions including all features. It is not intended to be an exhaustive or complete history of the subject. 10. However, the green tea segment is expected to grow at the highest CAGR throughout the forecast period, owing to growth innumber of health conscious consumers worldwide. Bubble Tea Popularity Statistics Singapore - Emkan.me Retrieved from NewspaperSG.11. The types include milk tea, black tea, fresh fruit tea, smoothies or milkshakes, fresh milk, and salted cream. Request a Free sample to learn more about this report. Virtually any flavor that you can imagine exists with bubble tea. Momentum Works founder and CEO Li Jianggan said the bubble tea market is fragmented, with enough room for larger and smaller players to co-exist and flourish. DBS Group Research. Chocolate-flavored milk tea is tremendously popular in which chocolate powder is blended with milk to strengthen its flavor. Fruit Flavor Segment is Dominating Backed by High Consumer Preference. Book your free consultation and let our research experts help you with your needs/problems. As more and more countries discover the delicacy that is bubble tea, these figures are sure to continue growing. The other players operating in the global bubble tea market are Bubble Tea Supply Inc., ChaTime, CoCo Fresh, Quickly, Kung Fu Tea, BobaLoca, Happylemon, Share Tea, T Bun International, Fanale Drinks, Grand Chainly, and Huey-Yuhe Enterprise. Arlina Arshad. However, the chocolate flavor segment is expected to witness highest growth, owing to increase in its popularity of in all age groups for all flavored beverages and rise in awareness of health benefits of chocolate among consumers. This has led to transportation delays and the functioning of both supplies (tea estates) and demand for consumption points to a standstill due to a shortage of manpower and reduced visits of customers to coffee shops amidst the lockdown. https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564, Yummy Town (Cayman) Holdings Corporation (Happy Lemon) (Taiwan), Granular Research on Specified Regions or Segments, Companies Profiled based on User Requirement, Broader Insights Pertaining to a Specific Segment or Region, Breaking Down Competitive Landscape as per Your Requirement, Other Specific Requirement on Customization. Its not just the sugar that gives these drinks their sweetness, though; many restaurants also add sweeteners to them. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. When we say that bubble tea is insanely popular, were not joking. If youre looking for a sweet, refreshing drink that doesnt compromise on flavor or quality, bubble tea is the answer. Pearls dropped by some bubble tea shops. However, it was only in 2001 that bubble tea became phenomenally popular. According to a recent consumer study, 94% of people between ages 20 and 29 have purchased bubble tea within the last 3 months. Porters five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network. This can be attributed to change in preference of consumers toward healthy beverages and better taste. There is also an industry saying that nine out of 10 bubble tea stores lose money, it added. It cited Nayuki, the first new tea brand to go public, whose market cap plunged by more than 70 per cent since it listed on the Hong Kong stock exchange. Due to intense competition and price wars, bubble tea lost its popularity by 2003 and many shops folded.
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